As we’re currently wrapping up Jolkona’s 2012 strategy plan, we’d like to recognize our Director of Strategy, Seema Bhende, as this month’s featured volunteer. Seema has been with us since 2009, which makes her one of our most senior volunteers. Truly she has been a tremendous asset to Jolkona. By day, Seema is a Senior Director of Social Innovation at Waggener Edstrom where she consults with both nonprofit and Corporate Social Responsibility clients.

Over the last 2 ½ years, Seema has helped define our strategy as a nonprofit. She cultivated our invaluable partnership with Waggener Edstrom, which resulted in two matching campaigns and a pro bono ideation session. She has increased our visibility through a feature in Giving 2.0 and other news media, and has also hosted and facilitated several quarterly weekend strategy sessions with key volunteers to brainstorm ideas and direction for Jolkona. In addition, she helped mastermind our current volunteer structure, which has enabled us to accomplish so much with such limited resources.

What I deeply respect and admire about Seema is her ability to keep us focused and to think strategically in finding solutions to problems. Crucially, she has helped Jolkona steer a course of accountability to its own goals over the last two years. On a personal note, she has also just been a great support for me – and other staff and volunteers involved with Jolkona, I’m certain. Here’s what two other Jolkona volunteers had to say about working with Seema:

“Seema is a true leader and incredibly loyal. You can always count on her to take charge of an important project and volunteer to assist where she is most valuable. Along with being a stalwart team player, Seema is incredibly knowledgable about business, marketing, and NPOs. It’s been a pleasure getting to know her and working alongside such a wonderful person.” Aaron Alhadeff.

“Seema is one of the first volunteers and the longest serving amongst the currently active volunteers. She has played an enormous role in the strategic growth of Jolkona over the past 2 years, and her support has been critical to both Nadia and I. She has been a invaluable asset for Jolkona.” Adnan Mahmud.

Seema is truly passionate about Jolkona’s mission and vision of inspiring more giving to the nonprofit sector through our platform, and we’re honored and privileged to have her support as an integral part of the team. Thank you, Seema, for all that you’ve done and continue to do for Jolkona!  We wouldn’t be where we are today without you.

What makes a company stand out and truly sparkle among the sea of eager entrepreneurs ready to stand in the spotlight? Is there a language to a successful business? When your mission is to provide a non-profit example of humanitarian work, how do you gain enough recognition and generate enough buzz to truly be heard?

TRAY Creative is one such agency that develops a strong identity and unique marketing for any business, but especially for those who may lack an available resource due to low funding.

I had a chance to talk with Ralph Allora, TRAY Creative’s Principal/Marketing Director on their most recent campaign that ended before the new year. We provided them with the giving platform to make this event happen successfully. Get to know Ralph, TRAY Creative, and the challenge below:

What is the inspiration behind TRAY Creative’s Holiday Giving Challenge?
TRAY Creative is a big supporter of Jolkona, and we had been talking for some time about partnering on a corporate giving campaign. So we hit upon the idea of doing a Holiday Giving Challenge in December–a limited-time competition to raise money for a handful of selected nonprofits.
TRAY designed the online giving page and developed content for the social media and PR components of the campaign. Jolkona did the development work and hosted the page. We paid a licensing fee to cover development and hosting to ensure that the participating organizations received 100% of their pledged donations.
We approached four nonprofits based in Seattle to participate in the program, and they all agreed. We knew there had to be an incentive to get donors excited about the competition, so we added a reward: the organization that raised the most money would receive $2,500 in pro bono marketing and creative services from TRAY in 2012.

How was the response?
We were thrilled with the response. In just 26 days, we were able to raise almost $7,000 for the four nonprofits. Because these are locally focused organizations, that’s a meaningful number.

What is your personal experience with each non-profit organization featured in the campaign?
We picked these four organizations specifically because they represent causes we care about. People for Puget Sound represented the environment, the Seattle Animal Shelter Foundation represented animal protection, FareStart represented economic empowerment, and the University of Washington Dream project represented education. For any business thinking about running a campaign like this, our advice would be to partner with organizations that align with your company’s core values. It’s critical to the success of the program.

What do you believe is the greatest public impact from this campaign?
Especially around the holidays, people are inundated with appeals from different nonprofits. There are so many choices, so many opportunities to give, so it’s important to create incentives, which we feel we did successfully. First, by offering a prize of pro bono assistance for the winning organization, we were able to keep donors motivated and show them that their dollars could go further. Second, because it was a competition the participating groups–TRAY and the nonprofits–actively used Facebook, Twitter, and e-marketing to rally their audiences throughout the campaign. We added a pie chart on the giving page, which updated the results in real time and kept it exciting down to the final days, when People for Puget Sound surged ahead and won the competition.

Looking forward to another campaign? Have anything in the works?
Yes, we’re hoping to make this an annual holiday tradition, and raise even more money this year. And we’re already talking to Jolkona about creating a giving-platform template that can be branded and customized so that other businesses can run this kind of cause-marketing campaign in a simple, cost-effective way. For any small or midsize company that’s looked at a miltimillion-dollar initiative and wondered how they can pull off their own small-scale version, we think this could be a great solution.

What does philanthropy mean to you?
Speaking from a business standpoint, philanthropy is about more than cutting a check for a nonprofit and calling it a day. It’s about giving back and expressing your company’s core values on multiple levels, whether that’s encouraging employee volunteerism, doing pro bono work, or getting employees, customers and vendors actively involved in a campaign like TRAY Holiday Giving Challenge. When you’re willing to put your company’s brainpower, time and resources to wrok on behalf of a cause you believe in, that’s true philanthropy.

6,768 dollars were raised during this challenge, and the winner was People for Puget Sound with a total of 2,880 dollars raised. Great job!
Click here to learn more about TRAY Creative, or follow their tweets.

My hands run through the pasadizo, a rectangular weaving the Andean women wear across their back. The yarn, made of alpaca, feels soft; yet at the same time, the tight weaving lends it strength. The edges curve up slightly. I think about its creator – the hand which dyed each bundle of yarn, the colors of which are all natural, like carcass of beetle (red), or plant fungus (turquoise). I think about each individual weave being made, row by row, as patterns and designs emerge. It felt repetitive but meticulous. It felt overwhelming. It felt precious.

“They can tell who created each piece,” Kaitlyn says. “There is a distinct signature to each weave found in the patterns and in the choice of symbols.”

“Just like a painting,” I interpret; Kaitlyn nods.

Kaitlyn Bohlin is a program director at Awamaki, a group that aims to preserve the art of  weaving in a sustainable manner. Based in the small town Ollantaytambo, Peru, a stop off place for trekkers en route to Machu Picchu, “awamaki” means weaving hands in Quechua, the language spoken by the inhabitants of the Andes mountains. While their store is located in Ollantaytambo, they work from the mountain villages of Patacancha and Parobamba. These villages are incredibly remote, located at very high-altitudes. At this time of the year, though, the road up is washed out by landslides. The next visit won’t be possible until the wet season passes.

A single piece of weaving can take a month to finish. This is because most weavers are women, who have to spend a significant amount of their time attending to family duties – cooking, feeding, making fires, or planting potatoes in the field. The Andean weaving is done with a back-strap loom. This is a portable device which the women can carry on their backs, allowing them to gather with other women, where they can work together and socialize. However, most of the weaving is still done at home, and it can be quite the family activity – the child may unwind the yarn, and the father help to stretch it across the loom.

Not until I am on my way back to North America do I learn that the Andean weavings are more than just paintings. Karen Lizarraga, who sits next to me as I’m flying out of Lima, is a professor at the University of Lima, and spent many years undertaking archeology projects in the ancient Andean culture of Ayacucho, not too far from Ollantaytambo.

“They are narratives,” Karen tells me.

So they are knowledge and stories, weaved onto pasadizos, belts and scarves. They narrate the ethics of the Andean people, their belief in mother earth, and medicinal knowledge about plants and healing. One particular piece that Karen studied told a story of feminine ethics; a story of resistance against the seduction of the mountain spirit, Wamani. She also told me about the unkunakuchka, a pervasive symbol found not only in weaving but on numerous Andean relics. It is a depiction of two birds conjoined at the mouth -  a symbol of nurturing, of motherly or fatherly love. For those who recognize it, their reaction is instinctual, and one that is full of meaning.

As the cabin lights on the plane are dimmed by the crew, I lean back into my seat and wonder how many more layers there are to unveil within this rich heritage of weaving. What other messages are hidden in the weaves, lost in translation as their storytellers pass away? For the fate of the art of weaving hangs perilously in the balance, caught between its ancient roots and an uncertain future. I’m encouraged, though, that organizations like Awamaki exist, actively preserving a dying art in a shrinking culture. And that there are archaeologists like Karen, who dedicate their lives in search of the missing layers of meaning, which would otherwise be lost in the passing of generations.

Find out more about Awamaki: awamaki.org & jolkona.org/projects/160

Participate in our Jolkona campaign for Awamaki here.

Read more about the narratives in the weaving by Karen Lizarraga here.

For other posts about Nancy’s trip with Jolkona to South America, see her tumblr profile. You can also keep up to date with us on Facebook.

Our second partner visit in Brazil was in Manaus, the largest city in the province of Amazon. After driving through the poorer regions of the city, we came to ADCAM, a multi-faceted school with apprenticeship, college, high school and youth programs. When we arrived, we couldn’t believe how beautiful the campus looked compared with the rest of Manaus. There were well kept gardens, acres of land, and happy students walking through the halls. This was clearly a special place in the city and we were about to find out why.

We first spent some time with students from the vocational program. They were between the ages of 14-17 and were part of an electronics repair program. Since there are a lot of electronics factories in Manaus, the demand for skilled repair workers is high and pays well. These students are very busy, spending 4 hours a week in an placed internship (generally at one of the local factories), attend ADCAM one day a week, and go to  regular school as well. The program opens the children’s eyes to their potential, and many end up using the money they save from their internships to go to college.

What impressed me most about ADCAM was both the passion of its director, as well as the way it has grown and developed around the needs of the Manaus community. Their director was an Iranian woman who had immigrated to Manaus over 25 years ago. She didn’t speak any Portguese at the time, was pregnant and yet had a goal of opening a small daycare. She overcame hurdle after hurdle to grow the daycare into a school, and then an apprenticeship program, and finally a college. Now, over 5,000 students attend the school every year. If you ask their founder how she made this possible, she references her belief in love, faith and God.

It will be fascinating to see where ADCAM will be in 5 years. As the Olympics and World Cup approach, there will be a boom in tourism and hospitality. In the past, ADCAM has grown to fit the needs of its community, and I anticipate that this will be no exception. The biggest potential investment here would be in the teaching of English. Another area that ADCAM will need to explore will be the environment. Finding a fine balance between preserving the nation’s rainforests and expanding will be key.

To help support this amazing school, Jolkona is soon to be partnering with the Mona Foundation, a Seattle based non-profit.  The Mona foundation funds vocational and primary school scholarships for ADCAM. Please support ADCAM here.

Education has always been one of the primary methods of empowering individuals to improve their conditions in life. The United Nations even list it as part of their Millennium Development Goals, aiming to provide universal education by 2015.

Brazil, a rapidly developing country, unfortunately falls short when faced with issues in educational disparities. It’s aiming to provide public and private education for all citizens, yet there is still a large gap between the privileged and the poor. Public schools especially are unable to provide adequate education and ensuring a student’s future with college acceptances. Instead, it is only through more expensive private schools that most Brazilian children can hope to attend a fully funded university. I was shocked to hear that only private school, which costs more than some families can afford, are essentially the only way that students would achieve the test scores necessary to get into higher education programs. Public schools just aren’t good enough.

Community in Action (Comunidade em Ação) is a non-profit organization located in one of Rio de Janeiro’s most dangerous favelas, Complexo do Alemão, and aims to partner with local programs to empower its residents by embracing a better life. As part of the Jolkona team visiting South America, it was a wonderful opportunity to visit a non-profit working in the field. While visiting Community in Action, it was easy to see how motivated their founder, Zak Paster, and his team of dedicated volunteers were to improving conditions in the favelas. We also observed some of their current partners, many of them working to improve education opportunities for the children of the favelas.

One of the most inspiring visits was to Centro Educacional Leandro, a school in the favela run by Marcia and Marcelo and an organization that Community in Action is partnered with. Not only does this organization provide private-school education for less, but it also empowers children to help others. Marcia and Marcelo’s passion bleeds through everything they do. For the last twenty years, they have provided integral services to kids in need because of a desire to help their community. During the holiday time, Centro Educacional Leandro spearheaded a food drive, where their underprivileged students went door to door in the favela and received kilos of food from other needy families. It was inspiring to see young people help each other and want to make the community a better place, even during tough times.

Community in Action helps organizations like this one become better equipped to help empower the local community. The students at Centro Educacional Leandro had tiny, cramped schoolrooms and a stuffy computer lab. As an American growing up in the American education system, it is easy to forget how many more resources I had access to that these students do not. With Community in Action’s support, they can provide a much larger facility for students to learn the computer skills necessary to survive in today’s global economy.

Watching Community in Action was a unique opportunity to see a grassroots non-profit organization affect real change. Their strong relationship with the local community means they will continue to do good work for years to come.

Want more on the South America trip? Adnan Mahmud and Nancy Xu are also blogging about their experiences with the team. Follow Adnan here. Follow Nancy here. Keep up to date with us also on Facebook.