Blackbuad, a software supplier that frequently works with nonprofits, recently conducted a Donor Perspective survey in an attempt to find out more about how donors are giving to various nonprofits and philanthropic causes.
The study found a few major issues donors are having with the giving process–and we’re working to solve them.
In the study, a total of about 4,000 individuals from the US, the UK and Australia answered questions related to their giving habits.
According to the results, the second most reported reason donors stopped giving, right behind a change in their personal finances, was that they didn’t fully know or understand exactly where their money was going.
One of the other more staggering results of the survey was the reported difference in giving between those above the age of 35 and those below it. The study found that people between the ages of 18 and 24 gave about $463 in the last 12 months, while people ages 25-35 gave $800 on average. The 35-44 age group gave at an average of about $1,390 in the past year.
What We’re Doing to Help
According to Blackbaud, “[by] tracking the impact of contributions and communication that impact back to donors, nonprofits can increase the number of regular donors and ensure they are not losing the regular donors they have.”
Here at Jolkona, we hope to do just that for donors by providing them with proof of what their donation has done, while attempting to appeal to people under the age of 30 by making mobile donations easy at the same time.
By following up with donors after they give to any of our projects, we are proud to provide a name, photograph or more about the person or people their gift has impacted. In doing so, we aim to provide donors with not only complete transparency, but with the confidence that their gift has truly made a great impact, as well.
Moreover, we hope that our mobile site and project pages will work to make giving easier for a younger generation who is always on the go–with a cell phone in tote. By making mobile donation easy to complete, we hope to appeal to all donors and their specific giving needs.
We Owe it to You
Our strides to make giving easier would mean nothing if we didn’t have our wonderful donors’ support. We would like to say a big thank you to all of those who have helped us and our projects out, and will continue to work to make your giving process even easier.