Crowdfunding, the process of raising money from a collective group of people, has become an exciting source of capital for artists, game developers, entrepreneurs, and others. Among nonprofits, Jolkona has used crowdfunding for the past five years to engage new donors and revitalize the way we think about giving through the ongoing development of innovative programs such as our monthly Give Together community.
This model was the subject of a recent installment of Movie Mondays for Fundraising Professionals, featuring Jolkona CEO Nadia Mahmud, along with our officemates Brad Fenstermacher of LiveStories, and Steve Schwartz of Upaya Social Ventures.
To hear more about crowdfunding for nonprofits from Jolkona, LiveStories, and Upaya, check out our joint panel discussion at the 2014 NDOA Winter Conference later this month.
Some of the key points the panel will cover:
- Inspiration: Crafting a compelling story will help create an experience that ensures donors continue thinking about you long after they’ve left your website.
- Cultivation: Gaining traction requires creativity, focus, and a willingness to go to your audiences, rather than waiting for them to come to you.
- Retention: Create a loop that keeps donors coming back for more info, more inspiration, more experiences, more opportunities.
The NDOA conference is a great opportunity to learn about fundraising through workshops and panels from a range of experts. The conference is Jan. 28 at the Meydenbauer Center in Bellevue, WA. If you register before Friday, admission is $150 for NDOA members, $195 for non-members. Hope to see you there!