Social media and the Internet have made it incredibly easy to give gifts to friends and family members, as well as donate to charities. Soon, Internet users may be able to do both in one stop. Either way, it is clear that online giving is a medium that has shown much potential.
Facebook has recently launched a new test feature which allows users to make a donation on behalf of a family member or friend through the website. The Charitable Contributions section in its soon-to-come Gifts application helps facilitate online charitable donations for the nonprofits it partners with.
So far, 11 nonprofits are working with Facebook, including the American Red Cross, Blue Star Families, the Boys and Girls Clubs of America, Donorschoose.org, Girls Inc., Kiva, LIVESTRONG, Oxfam America, Rainn, St. Jude’s Children’s Research Hospital, and Water.org. Donators can either choose which foundation they would like to donate funds to, or let the person on whose behalf they are donating decide.
The Facebook Gifts application is not yet available to all users, but is expanding to more users, according to the site.
To learn even more about Facebook Gifts and Charitable Contributions, take a look at the Facebook Newsroom.
A Popular Choice
Gaining more and more worldwide acknowledgement, online donations have become a way for nonprofits and other organizations to get people’s attention–and receive contributions. And the platform, it should be noted, has been quite successful at doing so.
According to NPEngage.com, “[o]nline donations are a larger percentage of giving every year, both in total revenue and number of donors.” The site also points out that online contributors tend to be younger, and give more both in their first donations and overtime.
It is no surprise then that the social media giant has tapped into to this resource, and we applaud the attention it will draw to online charities and contribution sites.
The application is a testament to both a platform that Jolkona has utilized for years, and the work the foundation has done to consistently attract young contributors to support our partners.
We hope that the growth of applications like Facebook’s will continue to encourage people everywhere to contribute online to nonprofits like ours and to social causes all over the globe. Jolkona believes that our online contribution platform will add to the success of the goals of our non-profit partners, as well as to the betterment of the planet in its entirety, and is excited to see how the medium will expand in the near future.