One of the things weâ€™re encouraged to do here at Jolkona is to find projects that resonate with us personally. Jolkona has some 120 projects, so thatâ€™s not so hard a thing to do. And the idea is to really invest ourselves in those favorite projects: to learn about them, to draw attention to them, to love them. Our motto â€“ Your choice. Your world. Your impact. â€“ is not just an alluring marketing slogan; itâ€™s an attitude, creed, and work ethic that is congruent with our very own grassroots. And the 12 Days of Giving Campaign epitomizes that spirit. (To understand more about those grassroots, watch this excellent talk given by our CEO, Adnan Mahmud, at last yearâ€™s TEDXRainier conference.)
What was the campaign about?
The 12 Days of Giving Campaign saw all of us at Jolkona split into 12 teams. Each team picked a project they wanted to support and set a target for how much they wanted to raise. To promote the project, every team made a video regarding what the project was about and why they were supporting it. Then each on each of the 12 days leading up to December 25th one project was revealed on our campaign page. The goal was to raise as much support as we could to achieve the targets each team set for themselves. Take a look at the creative videos promoting the projects at our campaign page.
What was the impact?
The figures are in. The efforts were sterling. Here is the impact:
6 months of psychological care for 12 orphaned children in Bolivia. Project partner: Friends of Orphans.
12 children in India medicated against life threatening diarrhea. Project partner: Calcutta Kids.
1 month of education for 22 disabled children in Nepal. Project partner: The Rose International Fund for Children.
1 monthâ€™s literacy education for 9 children in India. Project partner: India Rural Development Fund.
28 children received night classes in the tsunami-ravaged Prefecture of Migayi in Japan. Project partner: iLeap/Katariba.
7 publications in the Snowland Tibetan Womenâ€™s Journal. Project partner: Machik.
8 full lunches for Peruvian weavers and their families. Project partner: Awamaki.
2 semesters of text-books, midday meals, and uniform for a child in India. Project partner: Inida Rural Development Fund.
$489 in working capital for aspiring entrepreneurs in India. Project partner: Upaya.
7 Notebooks for youth classes at Seattleâ€™s Pacific Science Center. Project partner: Pacific Science Center.
6 months of schooling and medical costs for 2 children in Bangladesh. Project partner: Distressed Children & Infants International.
3 months of peer tutoring for a child in the U.S. Project partner: Soccer in the Streets.
The lives of many have been touched; the lives of real people with real needs. Thank you to everyone who participated and donated their time, money, and energy.
The 2011 holiday season, then, was truly a season for giving the gift of impact. Quarter 4 was our best quarter yet at Jolkona, sending $70k to our partners. Â And hereâ€™s the challenge: that our giving not be something purely seasonal, because the ability to choose is not seasonal; itâ€™s perennial. Itâ€™s your choice, your world, your impact.
Make a choice here.